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Visions of Sugarplums- The Story of HeyAmaretto

16
April 16, 2009
01 Visions of Sugarplums The Story of HeyAmaretto

The Story of HeyAmaretto

Once upon a time, it was the week before Christmas. Diane was alone in the office; everyone else was out Christmas shopping, but she had a closing or two that she was pushing through.

She had a little bottle of Amaretto and some very nice vanilla cookie eggnog, but the eggnog ran out! Desperately, she asked some other agents from her office to please bring some more of that very delicious eggnog to the office.

She thought that the most expedient way to send out this request was by Facebook. She felt that she was sufficiently below the radar so that only the intended parties would notice her plea.

Alas, she was wrong. The Zipvoboys picked up on this interchange. A month later- at Inman Connect NYC- she met @zipvopatrick. @zipvopatrick heard her name and this apparently triggered a memory of that eggnog-deprived day. “Hey, Amaretto!”, he shouted. “Do you mind if I call you that?” Diane was surprised that anyone recalled the Facebook conversation; it must have been a touch more colorful than she realized- and of course she did not mind what she thought would be a temporary nickname.

But @zipvopatrick called her that the entire conference. Diane started thinking…she had a difficult last name- people couldn’t pronounce it, let alone spell it. This nickname was fun and easy to remember, and if you messed up the spelling you could Google it. A couple days after she got back, she started using it.

Diane was reminded of the tiny times in life when you need to pay attention because the road is always turning when you least expect it. Then she said to herself, “Stop analyzing things so much, get on the computer and learn how to tweet and blog.”

And she did.

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