Comments on: In a place no one goes… http://heyamaretto.com/2009/07/22/in-a-place-no-one-goes/ newspaper ads vs social media Wed, 28 Jul 2010 17:44:05 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe Sheehan http://heyamaretto.com/2009/07/22/in-a-place-no-one-goes/comment-page-1/#comment-214 Joe Sheehan Mon, 17 Aug 2009 12:17:57 +0000 http://heyamaretto.com/?p=576#comment-214 I visited my local pizza shop a few days ago. There on the counter was a pretty big stack of local newspapers. I just started to browse through the pile and found that there were several copies of each day's newspaper from the past week. I asked the proprietor why he had purchased so many copies of the newspaper each day. He told me that he had taken an ad and part of the deal was the newspaper company would provide free copies for his customers. Now this is a pretty busy pizza shop, they get a lot of traffic, and they can't even give the newspaper away for free. The pizza shop owner thought it was a good deal, he was getting free copies of the daily paper. I asked him how effective he thought his ad was if no one was reading the newspaper. I think he's rethinking the wisdom of his ad buy. I feel badly for the local newspapers. They've served their communities for decades and now their day is almost over. It illustrates to me how important it is to adapt to the new environment or whither and die. I visited my local pizza shop a few days ago. There on the counter was a pretty big stack of local newspapers. I just started to browse through the pile and found that there were several copies of each day’s newspaper from the past week.

I asked the proprietor why he had purchased so many copies of the newspaper each day. He told me that he had taken an ad and part of the deal was the newspaper company would provide free copies for his customers. Now this is a pretty busy pizza shop, they get a lot of traffic, and they can’t even give the newspaper away for free.

The pizza shop owner thought it was a good deal, he was getting free copies of the daily paper. I asked him how effective he thought his ad was if no one was reading the newspaper. I think he’s rethinking the wisdom of his ad buy.

I feel badly for the local newspapers. They’ve served their communities for decades and now their day is almost over. It illustrates to me how important it is to adapt to the new environment or whither and die.

]]> By: HeyAmaretto http://heyamaretto.com/2009/07/22/in-a-place-no-one-goes/comment-page-1/#comment-215 HeyAmaretto Mon, 17 Aug 2009 10:52:29 +0000 http://heyamaretto.com/?p=576#comment-215 I really agree with you about how sad it is that the reign of print news has- and I will say it- ended. Historically, and socially, newspapers both filled a need and bridged a gap that, really, brought us to where we are now. There is a fine dance between jumping too early on a trend- only to see it die- and moving too late- only to see your business die. Apple moved in with iTunes and created a bridge in the music industry here. Will the readers, such as Amazon's Kindle, be the bridge for this industry? I really agree with you about how sad it is that the reign of print news has- and I will say it- ended. Historically, and socially, newspapers both filled a need and bridged a gap that, really, brought us to where we are now.

There is a fine dance between jumping too early on a trend- only to see it die- and moving too late- only to see your business die. Apple moved in with iTunes and created a bridge in the music industry here. Will the readers, such as Amazon’s Kindle, be the bridge for this industry?

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