Thinking outside the box, and in some cases there’s no box at all. The funny thing is- what is startling and innovative today will be commonplace tomorrow.

Here’s one that I think less sells the home and more sells the Realtor- which isn’t a bad thing. I fell a little in love with her when she showed up with the tie or scarf around her head:

Here is a clever one by Mike LeFebvre of Hallmark Sotheby’s International in MA:

It won two prizes, and Mike said that it was directly responsible for selling the house.

This video “showcases” what would be a fairly typical REO home in our area.

It caught my attention, and I have shown hundreds of these homes. And the little piece at the end? She is telling me what she will do for me, and it has already been underscored by the fact that I have watched the entire video and feel predisposed to her.

I think this video really works because the humor is fairly cutting, but it doesn’t feel to be mocking the house. By using a lot of common real estate jargon, she keeps it very light-hearted.

Three different videos; three different homes. What I feel they have in common is that- through humor- they absolutely humanize the agent.