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Real Estate Videos- out of the box
Posted on November 19, 2009 by Diane in humor, social mediaThinking outside the box, and in some cases there’s no box at all. The funny thing is- what is startling and innovative today will be commonplace tomorrow.
Here’s one that I think less sells the home and more sells the Realtor- which isn’t a bad thing. I fell a little in love with her when she showed up with the tie or scarf around her head:
Here is a clever one by Mike LeFebvre of Hallmark Sotheby’s International in MA:
It won two prizes, and Mike said that it was directly responsible for selling the house.
This video “showcases” what would be a fairly typical REO home in our area.
It caught my attention, and I have shown hundreds of these homes. And the little piece at the end? She is telling me what she will do for me, and it has already been underscored by the fact that I have watched the entire video and feel predisposed to her.
I think this video really works because the humor is fairly cutting, but it doesn’t feel to be mocking the house. By using a lot of common real estate jargon, she keeps it very light-hearted.
Three different videos; three different homes. What I feel they have in common is that- through humor- they absolutely humanize the agent.
Real estate or social media questions? Find me ...On Facebook where you can access a home search ...All of my online links ...On LinkedIn ...Email me at diane@realtyman.com ...or call 978-840-4014
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I agree.. .these are probably the three best real estate videos I have seen to promote a house… what I would like to see is someone who blogs on a frequent basis to make videos that are interesting too… combine that with more videos like this and you have a winning formula
Lesley Lambert was someone who I had been thinking of who does this- some humorous, but she gets a huge response from the blogs that start with a touchy subject- like short sales- and bring home the message simply and honestly. There are other TwitterQueens who have done this effectively.
I think a lot of time we end up gearing what we are producing to other agents. That may have been smart at one time, but at least in my market it doesn’t work.
[...] Real estate videos, or if the trailer’s rockin’… – Amaretto has put together the three most interesting videos marking a house I have ever [...]
Diane – I loved all of these! I had seen the one from Mike LeFebvre before. I am hoping/planning to use more humor in my videos for 2010. I think the neighbor’s reaction in the first one was perfect.
I know- the neighbor was great!
[...] Okay- it can’t look like the Blair Witch Project, either. Hold your hand steady, don’t make the viewer sick by whipping around from side to side, and if you will be speaking, make your voice sound natural. To see my three favorites, check here. [...]