I was reading an older (read: mid ’90s) book about marketing and while the ideas behind the book were really relevant, the vehicles were not. Friendster was noted as being one of the go-to places for being noticed in marketing. Fifty years ago, fifteen years would not be enough to cause a really large shift in location.
Today, Friendster is a distant something-or-other to Facebook, twitter and MySpace, as far as the online Malt Shops go. And there are niche hangouts popping up every day. These niches are where the real action or interaction will be, I think. As of April 2009, Ning had 1,000,000 user-created networks. Our TwitterQueens is one of these, and while the growth was slow at the beginning (I remember being excited when we had 20 members), today we have 466 men and women. This is the face of the future. People will interact with the twitter followers in their favorites column, mostly, because the rest of it is just too darn big. That, mainly, is why I don’t understand people wanting a million twitter followers- because unless you are only broadcasting information, you can’t deal with a number like that.
But fluidity- change- is going to be the hallmark of a complete social media package. You have to keep looking around to see what is new, to see where people are going, and to build from there. You can’t say, “OK, I have built my twitter stream and have a great FB page. Phew! Glad that’s over with.” In five years it is very likely that someone will have come out with a better twitter and only the nostalgic will be playing there.
According to an inside source close to the going-ons involved in all of this, a new tablet of some sort may not be the only thing on deck for next Wednesday though. We have been led to believe by an inside source that AT&T will lose their iPhone exclusivity on the same day, though it’s not yet clear what other carrier (or carriers) will be stepping in to also carry the phone.
…we end up losing a lot of time. Also, when we switch back to a task, we have to recap what we’ve just been doing, and so ‘multitasking’ involves redundancy. Dave Crenshaw, business coach and author of The Myth of Multitasking, has explored the phenomenon extensively, and writes, ‘You actually take much longer to accomplish things, make more mistakes and increase your stress,’
According to recent research at Stanford University, people who routinely multitask are poor at filtering out irrelevant information and have poorer short-term memory – in other words, at the skills necessary to ‘multitask’ successfully!
I don’t know- I wonder what came first- the chicken or the egg. My guess is that the multitasking approach is a style adopted by those who have ADD-like tendencies anyway, and who find this method of interaction more stimulating. It is like saying, “People who learn visually are at an advantage. If you learn better by listening, you need to break that habit.”- can’t be done, or if it can- what is the cost? In other words, interactive modalities may determine HOW we connect with the world around us, not the other way around
I need to read the book instead of the recap, I guess. I can fit it in on Wednesday, while I am cleaning the car.
I am always trying to think of inventive ways to involve readers-and find them. I want to do this here and for the real estate company that I am working with now- Towne & Country. I KNOW that we can service the client the best out of all of the brokerages in the area. The trick is connecting in the online space first- and that is difficult for an independent to do. You have to be imaginative.
I have been reading Brand Hijack by Alex Wipperfurth, which was a gift to me from the amazing Sarah Cooper (@SarahWV on twitter). It talks about when the ownership of a brand is taken from the company by the consumer. I have observed this phenomenon, and am interested in seeing how it can be implemented.
And there’s this: the VlogBrothers, whom my daughter watch religiously. They pass messages back and forth on YouTube in a way that invites voyeurism. What interests me is their effective calls-to-action. Watch this:
Effective! The brothers also have a rule- their videos can’t be longer than 4 minutes or the offending brother has to perform a punishment that is decided by the other brother based on ideas posted on the vlog. It keeps my daughter monitoring the posts in hopes of being able to contribute to a punishment- another call to action. Their audiences are involved- and passionate.
Now- to get this company hijacked by its clients, and turn the blog into a local obsession.
Note: Several friends on Facebook gave me great advice and several ideas about Calls-to-Action. Friend me at facebook.com/heyamaretto and follow this link:
The Top 8 Tongues Stuck To Frozen Poles By Steve Levenstein Ah yes, it’s that time of year again. The “silly season” doesn’t really shift into high gear until the temperature drops and the triple dog daring begins. “The what?”, you ask? Well, for those of you who’ve never watched that 1983 holiday gem “The Christmas Story”, let me lay some winter wisdom on you: no matter how many dog dares you’re challenged with, do NOT touch your tongue to a frozen pole. Here are 8 dummies who did.
OK- this is a must read for anyone who is tempted to think the old “tongue stuck to the flagpole” story is an old wive’s tale. Not so, and if you go to find out yourself, bring a glass of warm water with you just in case.
Mortgage insurance premium (MIP) will be increased to build up capital reserves and bring back private lending
The first step will be to raise the up-front MIP by 50 bps to 2.25% and request legislative authority to increase the maximum annual MIP that the FHA can charge.
If this authority is granted, then the second step will be to shift some of the premium increase from the up-front MIP to the annual MIP.
This shift will allow for the capital reserves to increase with less impact to the consumer, because the annual MIP is paid over the life of the loan instead of at the time of closing
The initial up-front increase is included in a Mortgagee Letter to be released tomorrow, January 21st, and will go into effect in the spring.
Update the combination of FICO scores and down payments for new borrowers.
New borrowers will now be required to have a minimum FICO score of 580 to qualify for FHA’s 3.5% down payment program. New borrowers with less than a 580 FICO score will be required to put down at least 10%.
This allows the FHA to better balance its risk and continue to provide access for those borrowers who have historically performed well.
This change will be posted in the Federal Register in February and, after a notice and comment period, would go into effect in the early summer.
Reduce allowable seller concessions from 6% to 3%
The current level exposes the FHA to excess risk by creating incentives to inflate appraised value. This change will bring FHA into conformity with industry standards on seller concessions.
This change will be posted in the Federal Register in February, and after a notice and comment period, would go into effect in the early summer.
Increase enforcement on FHA lenders
Publicly report lender performance rankings to complement currently available Neighborhood Watch data – Will be available on the HUD website on February 1.
This is an operational change to make information more user-friendly and hold lenders more accountable; it does not require new regulatory action as Neighborhood Watch data is currently publicly available.
Enhance monitoring of lender performance and compliance with FHA guidelines and standards.
Implement Credit Watch termination through lender underwriting ID in addition to originating ID.
This change is included in a Mortgagee Letter to be released tomorrow, January 21st, and is effective immediately.
Implement statutory authority through regulation of section 256 of the National Housing Act to enforce indemnification provisions for lenders using delegated insuring process
Specifications of this change will be posted in March, and after a notice and comment period, would go into effect in early summer.
HUD is pursuing legislative authority to increase enforcement on FHA lenders. Specific authority includes:
Amendment of section 256 of the National Housing Act to apply indemnification provisions to all Direct Endorsement lenders. This would require all approved mortgagees to assume liability for all of the loans that they originate and underwrite
Legislative authority permitting HUD maximum flexibility to establish separate “areas” for purposes of review and termination under the Credit Watch initiative. This would provide authority to withdraw originating and underwriting approval for a lender nationwide on the basis of the performance of its regional branches
More kids are getting mobile phones: Last year, more than 35% of U.S. children ages 10-11 had cellphones, almost double the amount in 2005, according to Mediamark data, via eMarketer. And even more than 5% of 6-7-year-olds had cellphones last year.