Calls to Action

Motivation?

I am always trying to think of inventive ways to involve readers-and find them. I want to do this here and for the real estate company that I am working with now- Towne & Country. I KNOW that we can service the client the best out of all of the brokerages in the area. The trick is connecting in the online space first- and that is difficult for an independent to do. You have to be imaginative.

I have been reading Brand Hijack by Alex Wipperfurth, which was a gift to me from the amazing Sarah Cooper (@SarahWV on twitter). It talks about when the ownership of a brand is taken from the company by the consumer. I have observed this phenomenon, and am interested in seeing how it can be implemented.

And there’s this: the VlogBrothers, whom my daughter watch religiously. They pass messages back and forth on YouTube in a way that invites voyeurism. What interests me is their effective calls-to-action. Watch this:

Effective! The brothers also have a rule- their videos can’t be longer than 4 minutes or the offending brother has to perform a punishment that is decided by the other brother based on ideas posted on the vlog. It keeps my daughter monitoring the posts in hopes of being able to contribute to a punishment- another call to action. Their audiences are involved- and passionate.

Now- to get this company hijacked by its clients, and turn the blog into a local obsession.

Note: Several friends on Facebook gave me great advice and several ideas about Calls-to-Action. Friend me at facebook.com/heyamaretto and follow this link:

http://www.facebook.com/HeyAmaretto?v=feed&story_fbid=449630940524 to see their ideas.

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