Raise the Bar?

originally printed in my other blog

A while back I wrote in my other blog about a grassroots initiative that has been started to improve the real estate industry. Since then, ideas have been flying back and forth on twitter and in blogs about ways that can help the industry improve.

home sweet home- working to improve the industry
I am borrowing heavily in this post from my own post and from the Towne & Country blog (with permission).

Without a doubt, industries that do not try to change and improve are dead in the water. Looking at the way our industry is structured, I think the most change is going to occur locally, on the brokerage level.
Our brokerage is already different, and we have many ideas in the wings that are directly intended to raise the bar for real estate.
But we need you. We can talk about improving the industry, but we can’t do it without the input of you, the consumer. What was your last real estate experience like? What would you have made better? What did you like the best- that you would keep just the same if you did it over again?

- Towne & Country
Gerry, our broker/owner, has a slightly different slant here than most of the conversation on twitter suggests. Change WILL need to be initiated by the consumer. Change also has to come at the agent level. The individual agent needs to be aware of what the consumer wants- what is important to the consumer- and be the one to provide it.
We are no longer the gatekeepers of information. Consumers get upset if the information that they want about a property is withheld in hopes that they will call- and with the number of listings available in most markets they will just move on to the next one.
The NAR article that I quoted in my last post sums it up:

Sellers largely want agents to price their home competitively, find a buyer, market the property and sell within a specific timeframe. Reputation was the most important factor in choosing an agent, cited by 36 percent of respondents, followed by trustworthiness at 21 percent.

Home buyers thought the most important services agents offer are helping find the right house, and negotiating sales terms and price. The most commonly cited benefits of using an agent are helping buyers understand the process, pointing out unnoticed features or faults, negotiating better contract terms, and providing a better list of service providers. Comparable to sellers, buyers chose agents based on a referral or had used them in a previous transaction, with trustworthiness and reputation being the biggest factors in selecting an agent.

Agents- pay attention! The consumers have spoken! You provide expertise, NOT information. Let’s work on raising the bar together.

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