The Gorilla in the Room

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Who decides what is cool and what is not?

My daughter, aged 11, has recently become obsessed with the Vlog Brothers. One of these brothers is an author, gearing books at children about my daughter’s age, maybe a little older. In addition to the YouTube channel which these brothers run- which has incredible calls-to-action, they have a Ning social site- very popular.

We went to the book store the other day, and, in addition to looking for and begging for John Green (one of the brothers’) books, she insisted on printing and bringing along these papers to slide into books such as Harry Potter and those written by Maureen Johnson:

She then actually put the papers into the books!

What better advertising is there, when a fan spreads the word for you?

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