Thinking outside the box, and in some cases there’s no box at all. The funny thing is- what is startling and innovative today will be commonplace tomorrow.
Here’s one that I think less sells the home and more sells the Realtor- which isn’t a bad thing. I fell a little in love with her when she showed up with the tie or scarf around her head:
Here is a clever one by Mike LeFebvre of Hallmark Sotheby’s International in MA:
It won two prizes, and Mike said that it was directly responsible for selling the house.
This video “showcases” what would be a fairly typical REO home in our area.
It caught my attention, and I have shown hundreds of these homes. And the little piece at the end? She is telling me what she will do for me, and it has already been underscored by the fact that I have watched the entire video and feel predisposed to her.
I think this video really works because the humor is fairly cutting, but it doesn’t feel to be mocking the house. By using a lot of common real estate jargon, she keeps it very light-hearted.
Three different videos; three different homes. What I feel they have in common is that- through humor- they absolutely humanize the agent.
Every once in a while, I check out Google trends. I tend to be hopelessly outclassed when it comes to- oh, I don’t know- knowing what people think is topical.
I mean, I was the girl with the red Devo jumpsuit in high school. I was either really edgy, or so far out of it that I would never reenter orbit. So it is no wonder that a good half of the trending terms are things I have never heard of.
Leaving aside the sports and the sex trends, neither of which I would expect to be familiar with, and you get these, for example:
We’ve got Miley Cyrus dead. I hadn’t heard of that, and just as well- it isn’t true.
When appulous was tiny – the rest of this is: it ran on a VPS provided by __________.com. Okay, I am not as smart as I thought I was.
Kelly blue book, BJ Wholesale Club Locations, sams club, jet blue reservations, black friday 2009 walmart ad, washington state unemployment: all indicative of the times, I’d say
Chimpanzee rips womans face off- at least they are spelling “chimpanzee” correctly, although who am I to mock voyeurism, given the subject of this post?
In one sense, I am missing it all, because what I would consider my personal trending topics just aren’t important enough to make it here. But it feels good to swim in the mainstream for a bit.
But- as an aside- what I see here backs up an observation that Rob Hahn had made in a post (although I couldn’t find it to link here). People know what they want to find when they search- they just need to know where to get it. They aren’t cruising around with a vague idea of what they are interested in. They know specifically what they want to learn more about. They aren’t checking out primate behavior – they are tracking down Chimpanzee rips womans face off.
Or moreappropriate in a business sense- they aren’t searching “real estate.” They want to find “3 bedroom homes in downtown Shirley, MA.”
In response to Mike Mueller of areweconnected.com:
This is in regards to the post by URLesque. I have no problem with the objectification, personification or any other -ation of cats for my amusement. Cats do little enough by way of amusing anything else; why not have them contribute, at least through manipulation of their photos, to the collective happiness of the human race?
